Philosophy & Process

Our clients are often surprised that the people they deal with at RBD are the people that work on their business on a daily basis. This flat structure is possible at RBD because we employ experienced specialists only.

There is an enormous diversity in the client base at RBD - small businesses, cultural organisations, individuals and multinationals. This diversity extends to representation from several industry groups including fashion, property, shopping centres, food and beverage, festivals and Government agencies. This eclectic client base shares a common desire to work with RBD to ensure uniqueness and prominence of their brands in the marketplace.

We don’t subscribe to a house style, rather we evaluate our client’s needs, their existing communications and their market positioning and develop a 360 degree advertising strategy/design that is tailor made, unique and innovative to RBD and to the marketplace.

To achieve this, we need to know about your business and the attributes that set it apart from your competitors. This is crucial to collaboratively developing the brand positioning – a single minded statement defining your market position and your communication objective.